Studying Marketing Management at EAE Barcelona: Practical Learning and Networking

For Fiorella Benavente Turriate, pursuing the Master’s in Marketing Management at EAE Barcelona was a way to continue developing a passion that was already clear: an interest in marketing. According to their account, the experience exceeded expectations, allowing them to combine academic learning with direct practical application while also expanding their professional network.

“My passion for marketing led me to choose EAE Business School Barcelona to further my postgraduate studies, and my experience at the business school exceeded all my expectations.”

Learning marketing from a practical perspective

One of the things Fiorella values most about her experience in the Master’s in Marketing Management is the opportunity to apply what she learned in class directly to her day-to-day professional work.

“I was able to apply what I learned in class to my day-to-day work.”

For her, this connection between learning and real-world practice was an important part of the experience. It wasn’t just about gaining new knowledge and concepts related to marketing, but also about understanding how they could be applied in real-life situations and within a market-driven environment.

A professional experience within the business school itself

During her time at EAE Barcelona, Fiorella also had the opportunity to complete an internship at the business school itself. This experience allowed her to work alongside professionals from whom, as she points out, she gained valuable insights into strategies and practices related to international markets.

“They gave me the opportunity to complete an internship at the business school itself, where I learned from outstanding professionals who shared their strategies and knowledge of international markets with me.”

For Fiorella, this experience complemented her master’s studies and further strengthened the practical side of her learning. Being able to apply what she had learned in class while gaining professional experience allowed her to naturally bring both aspects together.

Networking as part of professional growth

Another aspect she particularly values is networking. During her time at EAE Barcelona, Fiorella had the opportunity to meet people who have played an important role in her professional development and growth.

“Beyond being an enriching learning experience, networking is an important added value of the school: you meet incredible people who contribute to your professional success.”

This networking aspect also plays an important role in her overall assessment of the Master’s in Marketing Management. Beyond the academic content, Fiorella highlights the value of sharing the experience with people from different professional backgrounds and building connections that can support long-term career development.

An experience to grow and take on new challenges

Overall, Fiorella Benavente Turriate describes her time at EAE Barcelona as an experience of learning, professional development, and exposure to new opportunities. The combination of marketing education, hands-on experience, and networking played a key role in how she valued the program.

“If you’re willing to take on the challenge and come from anywhere in the world, EAE is an opportunity to grow and learn from the best.”

Her experience in the Master’s in Marketing Management therefore reflects a period defined by the practical application of knowledge, interaction with professionals, and the development of a network of connections within the business environment.