Studying Marketing and Commercial Management at EAE Barcelona: an international experience to boost professional development

For Viktor Kristian De Guzman Kapunan, studying the Master’s in Marketing and Sales Management at EAE Business School Barcelona It was a decisive step in his professional career. With eight years of previous experience in digital marketing and business development, he decided to expand his knowledge and discover new strategies that would allow him to face the challenges of an increasingly competitive market.

His experience at EAE Barcelona has helped him deepen his specialization, incorporate an international perspective, and strengthen his skills in designing marketing strategies and leading teams.

“Studying the Master's Degree in Marketing and Commercial Management at EAE Business School has been a turning point in my career, after eight years of professional experience in digital marketing and business development.

New marketing strategies to expand professional experience

Before starting the Master's Degree, Viktor already had a solid track record in the fields of digital marketing and business development. However, he considered it important to continue learning and updating his knowledge to meet the new demands of the business environment.

During the program, he found the opportunity to deepen his previous experience and discover innovative approaches to address the challenges related to marketing and business management.

“The program has not only expanded my knowledge, but also allowed me to discover innovative strategies and essential global perspectives to thrive in today’s competitive market.

This combination of professional experience and new learnings has allowed him to enrich his vision of marketing by incorporating different perspectives to analyze business situations and develop strategies adapted to an ever-evolving environment.

A practical methodology for developing strategies and leading teams

One of the highlights of his experience at EAE Barcelona has been the practical approach of the program. For Viktor, the ability to connect academic content with professional situations has proven especially valuable.

This is complemented by the contribution of faculty members and professionals from the sector, whose knowledge and perspectives have helped to broaden their understanding of the challenges of marketing and sales.

“The program’s practical approach, along with the contributions of faculty and industry leaders, has significantly improved my ability to develop impactful strategies and lead teams effectively.

This learning has been especially relevant for someone who already had professional experience and was looking to advance towards a broader vision of business management.

The training has allowed her to strengthen both her strategic knowledge and her leadership skills, two aspects she considers fundamental for continuing to grow professionally in the field of marketing and business management.

An international environment that enriches learning

The international dimension of EAE Barcelona has also played an important role in its experience. Sharing the classroom with students from different sectors and professional contexts has allowed them to learn about other perspectives and ways of addressing business challenges.

For Viktor, the diversity of profiles has been an opportunity to learn from his colleagues and enrich his own way of analyzing and solving complex problems related to marketing.

“The international environment of the school allowed me to collaborate with talented colleagues from different sectors and backgrounds, enriching my approach to marketing challenges.

This exchange of knowledge experiences has added an international dimension to their training, complementing the academic content with the learning that arises from collaboration between professionals.

Barcelona as part of an experience of personal and professional growth

Beyond the academic program, studying in Barcelona was another aspect that Viktor highlights from his formative years.

The city, characterized by its creativity and entrepreneurial opportunities, has represented an additional source of inspiration for him during the Master's degree.

“Being in Barcelona, a city full of creativity and business opportunities, added a new source of inspiration to my experience.”.

The combination of the city’s environment and the school’s international diversity has helped to ensure that their experience goes beyond purely academic learning.

For Viktor, this stage has allowed him to broaden his horizons and discover new perspectives that complement his eight years of professional experience.

A decisive step to continue growing in marketing and sales

After his experience in the Master's in Marketing and Commercial Management, Viktor especially appreciates how the training has helped to strengthen his professional profile.

The acquired knowledge, contact with professionals from different fields, and the development of new strategic and leadership skills have provided him with the tools to face the challenges of a sector undergoing continuous transformation.

“This Master’s degree has been a fundamental step in my career, equipping me to achieve measurable results and stay at the forefront in a world of marketing and sales that is constantly evolving.”.

His testimony reflects how specialized training can complement a previous professional career and offer new perspectives to those seeking to continue advancing in the field of marketing and business management.

For Viktor Kristian De Guzman Kapunan, studying at EAE Barcelona has been an opportunity to combine experience, practical learning, and an international perspective, strengthening his preparation to face new professional challenges.